With smartphones and tablets that have come into our lives, mobile applications enable us to do lots of jobs rapidly anywhere anytime. Enterprise applications, one of the most useful innovations technology has brought to our lives, serve a great many people every day.

Why they are necessary?

Mobile applications that enable companies to reach their target customer groups also play an important role in increasing brand recognition. Mobile applications that have an important place among brand investments made in technology yield really quick results by means of their practicality and ready availability.

How to apply it?

When enterprise applications are being prepared, the targets of the application in question are determined, the right target audience is investigated and then presented. An application intended for the target group, addressing them in their own language sounds more sincere to them and thus enhances brand awareness.
Social media is a media platform with interactive and mobile abilities developing rapidly through internet technologies. Social media consultancy involves determining social media strategies in accordance with the predetermined visions of individuals or institutions. This consultancy must be done accurately and at the correct time in order to provide result-oriented applications.

Why it is necesssary?

Social media is a platform with affordability, easy and quick accessibility, and high capacity to influence all segments of the society all the time. It increasingly takes place both in individual and institutional interest areas and application fields. Therefore, social media applications should not be regarded as redundant applications or a luxury but as a compulsory standard.

How to apply it?

Social media consultancy can be seen as press consultancy in the social media platform; affiliate marketing activities; client analysis; crisis management, communication and public relations and advertisement management. The best performance is obtained by using various methodologies and applications through the above mentioned disciplines.
Among technological innovations, the most recent user applications that make individual smartphones and tablets more functional take rather an important place. Such user applications as torches in smartphones, calculators and reminders, which facilitate our lives, are called the “end user applications”.

Why they are necessary?

The end user applications have quite a functional property for individuals. One of the best features of these applications is that they are easily used in mobile phones and tablets. The end user applications that can be designed according to the tasks and features needed are practical and time saving.

How they are applied?

The primary purpose while preparing the presentation of the applications is to meet the users’ needs, avoiding too much brand and product information and putting such information just to help the user to refer to.
Having become a part of our lives, social media has made it possible for brands to reach their customers. Content management plays an important role in enabling brands to reach their target audience in the social media.

Why it is necessary?

Most customers obtain information on the communication and quality issues and recommendation,etc. of consumer brands through web search. As a result, it has become really crucial for all sorts of businesses, either big or small, to refer to the social media to make themselves known and reach their customers. A proper content management will not only help introduce the brand product and services but it will also enhance trustworthiness.

How to apply it?

Preparation of a concise, accurate and clear story will increase the reader’s interest in the brand. A content adressing the target audience in their own language will sound more sincere. Details that make your content functional will also enrich it and thus increase your potential customers.
With mobile applications increasing in number every single day a new concept has been brought up for application markets: application store optimization. Mobile application optimization, which is seen as a mobile equivalent of the practices of the internet search motors to upgrade themselves, aims at facilitating the user’s search for the most preferable mobile applications.

Why they are necessary?

As competition increases in mobile applications, application developers need to make their applications more and more attractive. Application market optimization makes it easier for us to get informed on remarkable new attractive applications.

How to apply it?

To start with, your application and your rival applications are investigated by experts. The most suitable categories and key words are carefully chosen for your application along with the rival applications. Your descriptive texts for the applicatons are written with the key words in the related category and sent to the app. stores.
Social Media Management is a concept that has arisen out of the need of brands to show up in the social media and it increasingly gains popularity. Here are three important tools to ensure proper social media management: social media monitoring, reporting and analysis.

Why it is necessary?

In oder to introduce themselves, the products and services they offer, increase their brand value and gain a wider mass of customers, brands operate in the social media. Therefore, experts and experienced people are needed to direct the brand correctly.

How to apply it?

So as to increase the promotion and mass audience of the brand, the enterprizes should be monitored; related reports should be presented and last but not least the process should be analyzed and ways to enhance productivity should be determined. This will help speed up the presence and development process of the brands in the market.
One of the latest innovations technology has brought us is the smart TV. In general, TVs that offer functions similar to those of the TVs that work with services connected to the internet are called smart TVs. Smart TVs, also known as Internet TVs, are the producst of a new technology which have been in use in Europe for 3 years and were introduced to our country in 2013. Smart TVs are handy devices with lots of software programs that can help play videos over the internet, connect to other smart devices and communicate with social networks. With smart TV custom software programs tailored for your firm, you can turn your TVs into smart communication tools feeding on the internet sources. Our team has been professionally practising the subject of Smart TV Software Development. Just as we have been working to the best of our ability in the Mobile Application Development area, so we have been working in the Smart TV area. Televisions are turning into systems capable of communicating with other smart devices, so why not try your applications on these systems?